Businesses and decision-makers rely on data to understand the needs of their target audiences and refine their strategies.
When this data is incomplete or biased, so are the resulting decisions. And this is precisely what happens when people with disabilities are not included in marketing, UX, and HR research.
Lack of Visibility and Accessibility
If a company seeks to improve the accessibility of a product or service but doesn't collect accurate information on the uses and expectations of people with disabilities, it simply won't be able to design appropriate solutions.
The lack of relevant data leads to strategic choices that are disconnected from the reality of millions of users (15% of the population in Western countries), who consequently experience degraded experiences that complicate their lives, or who switch to competitors. Not to mention costly solutions that serve no one because they are poorly addressed or placed in the wrong place.
A Strategic and Ethical Challenge
Data is influenced by those who collect, analyze, and interpret it. It is then used as a reference by decision-makers and investors.
If people with disabilities are neither consulted nor taken into account, the company misses out on crucial economic and social opportunities. And if their participation is limited to mere display without any real impact on decisions, this is nothing more than "social washing."
Collective responsibility, a lever for performance
Taking into account the true diversity of uses and expectations isn't just a nice touch: it's a requirement for performance, innovation, and sustainability.
A company that designs without exclusion expands its market, anticipates regulatory changes, and, above all, contributes to building a more equitable and peaceful society.
We're here for you!
Companies, marketers, researchers, and decision-makers: How are you integrating people with disabilities into your research and strategic decisions today?
Want to adopt a more inclusive approach? Let's talk!