Welcome to the Oocity blog, where we explore how the inclusion of people with disabilities and older adults—in research, marketing, and design—creates value for business and society. Discover our insights on inclusive research, disability, and accessibility.

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Aging: breaking the taboo to innovate

Bloc

March 7, 2025

By 2040, a quarter of French people will be over 65, yet aging remains a blind spot in public policies and innovation strategies.

Between collective denial and a lack of anticipation, current solutions fail to meet needs. The study by L’ObSoCo for the Viseha Economic Interest Group highlights the urgent need to act, innovate, and involve decision-makers.

Discover the key lessons of the study

Vue aérienne d'une grande foule de personnes formant une flèche pointant vers l'avant, illustrant le concept de progrès, de collaboration et de direction partagée.

Insights & Disability: 12 concrete actions to make studies truly inclusive!

Bloc

February 7, 2025

Research studies still too often exclude key audiences: people with disabilities, seniors, etc.

Yet their participation is essential to avoid bias and design more effective products and services. How can you integrate these audiences and ensure representative insights?

Discover 12 concrete actions to make your research studies more inclusive by 2025!

An aerial view of a large group of people arranged to form a headset against a white background. The silhouettes vary in size and color, representing diversity and inclusion. Some people stand slightly apart from the group, casting long shadows on the ground, adding a sense of movement and dynamism. This image symbolizes collective listening and the inclusion of diverse voices in studies.

Designing without including people with disabilities: A major risk for the quality of insights.

Bloc

January 31, 2025

Incomplete or biased data leads to flawed decisions.

Yet, people with disabilities are often absent from marketing, UX, and HR research. The result? Inadequate products, missed opportunities, and a negative impact on the user experience.

What if we debiased research?

The image depicts a large group of people viewed from above, arranged to form the international symbol of accessibility, which represents a person in a wheelchair. The people are of varying sizes, genders, and clothing styles, illustrating diversity within the group.

New report "Global Economics of Disability 2024" from the ROD Group!

Bloc

September 23, 2024

This new edition of the "Global Economics of Disability" report breaks the mold by showing that people with disabilities are not a niche market.

The success of companies that maximize their impact relies on effective customer experience (CX) rather than regulation alone.

Access key figures and download the report!

The image is the cover of the report "The Global Economics of Disability Report: 2024." It is primarily blue and white and features a photograph in the background. A man in a wheelchair is sitting in a public space, likely at a bus stop or transit station. He is wearing a light-colored shirt and denim pants. He is smiling as he looks at a woman standing opposite him. The woman, carrying a backpack and a coat, appears to be engaged in conversation with him.

Disability, health and discomfort study: how the French feel in their daily lives in 2024.

Bloc

September 4, 2024

An exclusive study conducted by Promise Consulting and Oocity highlights the diversity of experiences with health, disability, and discomfort. While 1 in 4 French people report physical difficulties, the survey also reveals levers for action for a more inclusive and accessible society for all.

Discover the results (extract)

patchwork de photo-portraits alignés au format paysage sur des fonds de couleur variées. Cette image présente les portraits d’une dizaine de personnes anonymes. Ces personnes sourient. On devine qu’elles sont d’âges, d’horizons et d’origines variées, avec ou sans handicap.

Inclusion in the research industry: where are we really?

Bloc

May 27, 2024

The research industry plays a key role in decision-making, but are its practices truly inclusive?

This article explores the sector's shortcomings, the challenges of accessibility, and offers concrete solutions for more representative research.

Discover ways to improve a more representative and engaged industry!

Aerial view of a large paved area where many people walk. It shows a dynamic scene of urban life, with passersby moving in different directions, illustrating a variety of situations and interactions.
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