/ Blog

By 2040, a quarter of French people will be over 65, yet aging remains a blind spot in public policies and innovation strategies.

Between collective denial and a lack of anticipation, current solutions fail to meet needs. The study by L’ObSoCo for the Viseha Economic Interest Group highlights the urgent need to act, innovate, and involve decision-makers.

Discover the key lessons of the study

Research studies still too often exclude key audiences: people with disabilities, seniors, etc.

Yet their participation is essential to avoid bias and design more effective products and services. How can you integrate these audiences and ensure representative insights?

Discover 12 concrete actions to make your research studies more inclusive by 2025!

Incomplete or biased data leads to flawed decisions.

Yet, people with disabilities are often absent from marketing, UX, and HR research. The result? Inadequate products, missed opportunities, and a negative impact on the user experience.

What if we debiased research?

This new edition of the "Global Economics of Disability" report breaks the mold by showing that people with disabilities are not a niche market.

The success of companies that maximize their impact relies on effective customer experience (CX) rather than regulation alone.

Access key figures and download the report!

An exclusive study conducted by Promise Consulting and Oocity highlights the diversity of experiences with health, disability, and discomfort. While 1 in 4 French people report physical difficulties, the survey also reveals levers for action for a more inclusive and accessible society for all.

Discover the results (extract)

The research industry plays a key role in decision-making, but are its practices truly inclusive?

This article explores the sector's shortcomings, the challenges of accessibility, and offers concrete solutions for more representative research.

Discover ways to improve a more representative and engaged industry!