We are here to inform the design of strategies focused on uses and expectations, in all areas of daily life.
Our vision
Everyday life relies on a multitude of goods and services: food, clothing, housing, furniture, communication, well-being, training, information, work, entertainment, business or personal travel... Every interaction counts.
We believe that taking into account the needs and expectations of people with disabilities, seniors, neurodivergent individuals, or those facing technological or linguistic barriers is essential for society, for innovation, and for all companies wishing to keep their ethical and commercial commitments.
Because inclusion isn't just a nice-to-have. It's a right, an accelerator of innovation, and a guarantee of excellence.
Our mission
Helping private and public organizations make everyday life fairer and simpler for everyone, in line with their human and economic challenges.
Since 2017, we have been supporting management and teams in Research, Marketing, Design, HR, CSR, IT, and Innovation to design more inclusive, useful, and efficient products and services.
Our 360° offer
Thanks to our dual community of users and experts, we offer comprehensive coverage of the customer experience. We orchestrate strategic interactions between stakeholders, creating targeted, high-value exchange opportunities.
Our approach adapts to all sectors, available resources, and our clients' specific challenges to maximize the impact and relevance of their decisions.
To go further in the conquest of new playgrounds and innovation
Products, services, technologies, responsible business models… Innovation is everywhere, needs and regulations are increasingly heterogeneous and you have to move fast!